The Ben 10 toys range is not going away any time soon as 2009 saw it continue to dominate boys action toys. 2010 is set to be another good year for all those fans of this popular Cartoon Network show as the highly anticipated new series will be launched. Even this early on in the year we are seeing new Ben 10 action figures being added to the hugely popular 10cm figure range as well a whole new collection of Ben 10 Lego. There are quite a few new additions to the 10cm range including new characters such as Grandpa Max and Albedo as well a whole new line of Defender aliens.

With Christmas coming up I’m sure everyone could do with a free toy to wrap up and put under the tree. What could be better then than this top Ben 10 toy, the Alien Force Ultimate Omnitrix? It is a replica of the new green Omnitrix featured in the latest Ben 10 show and is the perfect role play accessory for boys. It comes with a Swampfire mini figure that attaches to the watch to represent the holographic image shown in the cartoon. When the figure is attached, the Omnitrix unlocks the alien’s voice and other effects.

I have received a few questions from readers lately, asking about the new Ben 1o Ultimate Omnitrix watch:

* Adrian asked “How do I fix the translucent figures onto the Ben 10 Ultimate Omnitrix?”
* David asked “How do I take the action figure off from the Omnitrix?”
* Sam asked for “Instructions for changing Ben 10 mini figures on the Omnitrix Watch.”

So here’s a little post I’ve put together to answer these questions.

After six months of waiting, the much anticipated Ben 10 Lego toys are finally here. The following Lego Ben 10 Alien Force figures are available: Chromastone, Swampfire, Big Chill, Jetray, Spidermonkey and Humungousaur. The sets contain between 14 and 24 bricks, including glow in the dark pieces and are recommended for ages 5-12. If you collect all six Lego Ben 10 Alien Force aliens you can combine them into your own morphed super alien.

Congratulations to Paul who is the lucky winner of our Ben 10 Swampfire giveaway! We bet his son will have hours of fun with his new action figure creating many action packed scenes.Thanks to everyone who participated in the contest. Keep reading Son Time Now for more fabulous giveaways. Get FREE updates via Email or RSS.

My son has now nearly collected all of these very popular Ben10 Alien Action Figures and cannot put them down. Now you too can help your Ben 10 fan start or add to his own collection. We have one Swampfire Action Figure to giveaway to one lucky winner on Son Time Now this week! To enter, leave a comment on this post telling us which Ben 10 alien is your child’s favourite and why.

Yesterday Cartoon Network announced that a new a Ben 10 action-adventure animated series is planned for 2009-2010.

Ben 10: Evolutions (its working title) will be an all-new animated series following 16-year-old Ben Tennyson as his secret identity has been revealed to the world and he’s now an international mega-star super hero, loved by kids the world over but distrusted by many adults. Armed with a mysterious new Omnitrix, Ben will see action in places he’s never been.

“Ben 10: Alien Swarm” will be the new live action film based on the Ben 10 Alien Force cartoon. It has just started being filmed and will air on Cartoon Network this autumn. It follows the success of the first live action film “Ben 10: Race Against Time” from 2007. The plot is set within the new Alien Force world where Ben is now 15 years old. Ben, Gwen and their sometimes friend, sometimes enemy Kevin, find themselves facing yet another intergalactic threat to save the planet from aliens. A long time friend of Ben’s, Elena, needs help to find her missing father and of course the teenager is more than happy to “hero” up.

There has been much acclaim for the Ben 10 brand this month. According to NPD, the market research company, Ben 10 10cm Action Figures were the “Best Selling Toy of 2008″. The 15cm Action Figure range and the Omnitrix F/X Watch also featured in the top 10. The Ben 10 10cm and 15cm Action Figures were also the WINNERS of the “2009 Toy Of The Year” with Ben 10 also scooping the “Boys’ Range Of The Year”. These awards back up Bandai America’s recent press release where they claim their “Ben 10 Alien Force toy line is a top-selling mega brand”. Barnaby Dawe, VP of marketing and communications at Turner Broadcasting could not have been wrong when he commented: “Ben 10 is without doubt the hottest boys’ brand of the moment”.

At last a Ben 10 Comic has hit the newsagents. It was supposed to come out last month but was hard to find in stores. Finally my Ben 10 fan got his copy and was very pleased with all the bits and bobs that came with it. He especially liked the cards although we’ll have to collect a few more sets before we can play the game properly. This first comic was half price at £1.50 but subsequent issues will be £2.99. The comic itself is good quality and 24 pages long.